East End, Midland, MI
Mixed-Use/Retail & Office

Property Details

River Caddis Development and the Gillespie Group were selected by community stakeholders to plan, design, construct and manage a “live/work/play” environment in downtown Midland, Michigan. River Caddis and Gillespie Group formed Midland Downtown Partners, LLC, which collectively designed a multi-phase redevelopment project which includes retail, professional office, and medical clinic/office, appropriately labeled “East End.” This 224,000 square foot mixed-use building is complete with office, medical, and retail users on the ground floor (restaurants, medical clinic, retail banking), and the upper three floors are comprised of professional offices.

East End Receives LEED Gold Certification (Midland Daily News 04-11-16)


Project Information

Unique Features

East End delivers! “Sense of Place” has been attained by tying the formerly underutilized north area to the existing downtown, creating vibrancy. This vibrancy was created by numerous aspects, including:

  • Walkable Community
  • Flexible retail space
  • Convenient parking for retailers
  • Pedestrian circulation, coordinated with the Great Lake Loons Stadium
  • Mix of commercial and non-commercial activity
  • Casual social interaction areas
  • Residential units (subsequent phases)



How important can a new redevelopment be? In the case of the East End mixed-use building, very. This project, all approximately 224,000 square feet of it, is giving business owners and residents of downtown Midland, Michigan reason to believe in a bright economic future. The location was the next step in the continued effort to improve the City of Midland as a part of Dow’s commitment to the community. A four-story suburban mixed-use (office and retail) project was proposed and approved on a 5.4 acre site formerly the home of McKay Printing and a gas station.  Demolition began in late 2012.  Obstacles included:  environmental contami- nation; severely poor soils (requiring extensive geo-piers); aging infrastructure; and extensive work in the "public way."


A Class-A four-story building was designed to enhance the area that surrounded the Dow Diamond Stadium to establish a “live/work/play” environment. The L-shaped building was designed to accommodate retail shops, cafés, restaurants, and business/medical offices at the ground level, with flexible space on the upper levels. East End was clad in an elegant mixture of timeless and durable building materials, including multiple colors of brick veneer, glass, aluminum, cast stone and granite. The building was designed to be LEED Silver Certified by the U.S. Green Building Council. Southern facing windows include integrated sun screens and light shelves to create solar shading and direct natural day lighting deep into the building.


Architectural design/construction quality at its finest! Success was achieved as the project effectively links Dow Diamond to existing downtown establishments, enhancing Midland’s appeal and creating a vibrant and cohesive city center.